7/11/2026 · seo · editorial · playbook
The Editorial SEO Playbook for AI-Native Brands
Meta titles, H2 architecture, and internal linking rituals that survive algorithm updates.
Meta title as a headline, not a keyword bin
A great meta title reads like a New Yorker cover line. Keyword density is dead; semantic clarity wins.
H2 architecture
Use three to five H2s that mirror the reader's decision journey. Draftwave's SEO tool auto-generates this scaffolding from a single prompt.
Internal linking rituals
Every post links to two evergreen anchors and one recent piece. Do this religiously and Google's crawler will treat your site like a well-organized library.