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7/11/2026 · seo · editorial · playbook

The Editorial SEO Playbook for AI-Native Brands

Meta titles, H2 architecture, and internal linking rituals that survive algorithm updates.

Meta title as a headline, not a keyword bin

A great meta title reads like a New Yorker cover line. Keyword density is dead; semantic clarity wins.

H2 architecture

Use three to five H2s that mirror the reader's decision journey. Draftwave's SEO tool auto-generates this scaffolding from a single prompt.

Internal linking rituals

Every post links to two evergreen anchors and one recent piece. Do this religiously and Google's crawler will treat your site like a well-organized library.